Semrush pricing is fairly straightforward ($119-$449… with an enterprise plan that depends on needs). With that caveat out of the way, here’s how the pricing for each tool breaks down.

And what you work on most.įor example, if you spend most of your day link building, you’ll appreciate that you can find what you need in Ahrefs relatively quickly.īut if you’re an agency that does PPC,SEO and content marketing for clients, you’ll love that Semrush combines PPC and SEO into one tool (and monthly fee). Obviously, this depends A LOT on what’s important to you. “Which tool is going to give me the most bang for my buck?”. Now it’s time for the question that’s probably on your mind: But Semrush’s unique features (especially their full-fledged PPC software) are a must if you’re running Google Ads campaigns along with SEO. Honestly, both Ahrefs and Semrush have unique features that no other tool has.

I have to say Semrush is the overall winner in the “cool feature” department.

Semrush pro plan